The Story of NouDoubout.

Welcome to the world of NouDoubout.

NouDoubout. is more than a clothing brand. It is a mark of identity.

NouDoubout. was founded to honor this precious segment of people who dare to be themselves at all times, have the courage to listen to their own voice and the audacity to follow their own path... And this, whatever the phases of chaos of their lives.

The Essence of NouDoubout. : its values, its symbolism and its reason for being

The expression "Nou Doubout" is the Creole leaning of "We Stand" in English.

It embodies this idea of ​​remaining standing, whatever the chaotic phases of our lives, forged by the firm assurance that we are stronger, bigger and more powerful than any challenge that could stand in our way.

NouDoubout. honors this precious slice of people who dare to be themselves, and who as a result, leave an extraordinary mark in a world where it is easy to deviate from who we are.

The phrase “Nou Doubout.” unified in NouDoubout. is a nod to this meaningful symbolism.

NouDoubout. is thus more than a sentence. It's a state of mind. A movement. An expression that is sufficient in itself to describe each person who recognizes their values.

In this, NouDoubout. is more than a clothing brand. It is a identity mark.

Every piece of NouDoubout. is intended to be a shield and an ally for those who choose to be themselves at all times, of those who choose a life lived in deep agreement with who they really are and who remain standing whatever the chaotic phases of their life.

Because when you wear NouDoubout. , you no longer need to introduce yourself to the world.

We know who you are, what you believe in and how you have decided to live this life: by being deeply and unconditionally yourself, against all odds.

The Symbols of NouDoubout.

• The Name : “NouDoubout.” comes from the Creole expression "We Are Debout", reflecting the idea of ​​remaining standing whatever the chaotic phases of our life, in the full awareness that we are greater than all the obstacles that may stand in our way .
• The Point : The point at the end of NouDoubout. symbolizes the anchoring and striking force of the expression “Nou Doubout”. When we say “NouDoubout.”, everything is said. There is nothing more to add. When you wear a piece from NouDoubout, you don't have to do anything anymore. You no longer need to introduce yourself to the world. We know in an instant who you are, what you believe in and how you have decided to live your life.
• The Logo : The NouDoubout logo. is composed of its ten letters, each with flaws at its heart. These faults represent the transformation of scars into gold, symbolizing the resilience and power that emanates from the chaotic phases of life when we go through them without ever losing sight of our infinite resources and abilities to overcome them.

White, Gold and Black: The Queen Colors of NouDoubout.

• More than colors that combine wonderfully, the choice of three colors of NouDoubout. go beyond questions of aesthetics.

  BLACK is the symbol of power, courage, innate strength and elegance.

  GOLD is a nod to the famous precious metal. It represents the value that is ours and which, just like the queen of precious metals, remains unshakeable, whatever the circumstances, even under the weight of passing centuries.

  The color WHITE represents the extreme purity and perfection of our essence. It also represents a white canvas on which it is up to us to write our own legend.

  GOLD, WHITE and BLACK associated with each other remind us that our value, our innate power and our purest nature are unwavering, unshakeable and infinite.

The Values ​​of NouDoubout.

NouDoubout. celebrates those who refuse to conform to dogma and choose to forge their own path. NouDoubout honors people who stay their course at all times and who live on their own terms, by being unconditionally themselves. NouDoubout. believes in strength, gentleness, purity and the power of authenticity.

The Iconic NouDoubout T-Shirt.

The iconic NouDoubout T-Shirt. is made from 100% Pima Cotton, chosen for its exceptional softness, strength and durability. This choice of material reflects the deep values ​​of NouDoubout. : resilience, flexibility, value, rarity, beauty, purity and sustainability. Pima Cotton, also called “the Silk of the Andes”, is grown in an environmentally friendly way by nature and is known for its fineness and silky feel, giving it the honorary title of “the best cotton in the world”.

NouDoubout. is more than a brand, it's a movement. It's an ode to those who change the world simply by being themselves. Joining NouDoubout. is embracing this philosophy of life, it is choosing to stand up at all times, true to yourself. By wearing a piece from NouDoubout., you no longer need to introduce yourself to the world. We know who you are and what you believe in.

Stay upright, stay yourself. Against all odds.